It's a
simple and common problem every marketer face in every day marketing
operations. You know what that
is??
It's just not data but the inability of providing a highly customized database by all those smart "list vendors" out there. Every list vendor or a broker brags about their data being good and accurate and I don't doubt their accuracy but what I really doubt is their inability to provide YOUR TARGET AUDIENCE to you. I have worked with several marketing agencies from past few years and as a marketer I have also hunted for a good list that covers my target audience that not only their email, phone numbers or company is correct but the job title including their roles and function is also based on my criteria. That's what we call a custom list, right? Many vendors in the market will tell you that we have guaranteed database but when you read their fine prints carefully, you will notice that their accuracy is very limited to either emails ( hard bounces) or just the industries.
So where
exactly they fail?
The biggest challenge we face while finalizing a list vendor is that whether they are able to provide us with what we want. We all hate to see an "HR Manager" in the list when our marketing campaign is ONLY for IT decision makers from a specific industry. This granular approach is not tough however all those ready made database providers in the market fail to understand this basic thing. When it comes to a database that is 100% based on our target audience and is accurate, they fail!
This is why I consult companies who got burnt in the past by those so called "list vendors" promising a furtune with their ROI. Prospectronix not only helps companies across the globe with best data! We make sure that the list is 100% based on the criteria provided by you!
Lets take a basic scenario. Imagine you buy a cheap list at $1000 with 50,000 contacts. You were happy with the samples but once you get the delivery in 2-3 business days, you find that only 10% of the total contacts is based on the criteria you discussed with that company. When you complain this thing to them they refuse to replace the records saying that their accuracy is not on the relevancy but just on the emails and or companies they have provided in the database! That's a shock, right! Will those steps, energy and money involved in the purchase you finally find that yourself trapped in a wrong sale! I know all of you have found yourself in a similar situation like this at least once in your life. What next! You hunt for another list company promising you the world but you again get false commitment and lies! What is the result?
- Money and Time Wasted!
- The Budget Is Increased ( eventually we were trying to save money)
- You Dont Trust Genuine List Companies Just Because You Are RIPPED
OFF More Than Once!
So a list
that should have been correct and accurate at very first place , saving us our
marketing dollars gets expensive with each purchase and costs us a fortune!
What is
the solution?
Prospectronix’ 90%+ Accuracy Guarantee : How it works?
Prospectronix ensures that every marketing dollar
you spend is targeted at the right person by offering a 100% verified contact
that not only the contact information is accurate, but their role and title
meets your requirements along with the specific geography. However due to the
dynamic nature of corporate world where people switch their jobs frequently, we
only guarantee 90% accuracy. Within 30 days of delivery of your
list, Prospectronix will replace any bad data to will meet up the
said guarantee, NO QUESTION ASKED!
We take at least 10-15 business days to deliver a list of 2000-5000 contacts.
Why Do You
Take This Much Time When Other Companies Provide Lists In 4-5 Business Days?
Prospectronix
is not a ready-made list vendor. We provide EXCLUSIVE list services based on the custom criteria provided
by the clients and start generating the lists from scratch. In simpler terms
you can call it a contact discovery within your target criteria. We use
professional websites like Linked In, Google Finance, Yahoo Finance, Related
Forums, Blogs and Publication and our unique data mining techniques to research
the contacts based on your criteria and then verify all the gathered
information via Phone and Email to ensure every information in the data ( job
title, email, phone number etc.) is 100% based on your criteria backed by our accuracy
guarantee of 90%+ .
Good One!
ReplyDeleteThanks! Stay Tuned For More :)
Deleteplease contact me at robin@ezeesync.com
ReplyDelete